Customer Journey: Last Stop Purchase Decision — Understanding Consumers Path of Decistion-Making
| Year of publication: |
2013
|
|---|---|
| Authors: | Gaber, Rusanna ; Imminger, Kurt ; Jerkovic, Tomas |
| Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - Vol. 8.2013, p. 12-14
|