Customer knowledge in (co)creation of product : a case study of IKEA
Grażyna Koniorczyk (Departament of Market Policy and Marketing Management, Faculty of Management, University of Economics in Katowice, Poland)
| Year of publication: |
2015
|
|---|---|
| Authors: | Koniorczyk, Grażyna |
| Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 22.2015, 4, p. 107-120
|
| Subject: | customer knowledge | value co-creation | customer co-creation | IKEA | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Betriebliche Wertschöpfung | Value creation | Wissenstransfer | Knowledge transfer | Kundenwert | Customer value | Produktentwicklung | New product development | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534384