Customer learning and loyalty when quality is uncertain
by Noah Gans
| Year of publication: |
1999
|
|---|---|
| Authors: | Gans, Noah |
| Publisher: |
[Philadelphia, Pa.] |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Theorie | Theory | Lernprozess | Learning process | Dienstleistungsqualität | Service quality | Risiko | Risk | Lernen | Learning |
| Extent: | 34 S |
|---|---|
| Series: | Financial Institutions Center. - Philadelphia, Pa., ZDB-ID 2252130-6. - Vol. 99,11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Gesamtt. lt. Eröffnungsbildschirm Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001427613