Customer Lifetime Value (CLV) Estimation – Case Study

Customer lifetime value (CLV) is a well-known metric for client valuation in North-American studies. This article presents one way of computing this metric on a Romanian exampl . The formula is presented as well as different elements of input

MoreLess

Year of publication:	2013
Authors:	Monica, Talaba
Publisher:	[S.l.] : SSRN
Subject:	Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing

Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 19, 2012 erstellt
Classification:	M30 - Marketing and Advertising. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014160875