Customer lifetime value management : strategies to measure and maximize customer profitability
V. Kumar and Bharath Rajan
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. ; Rajan, Bharath |
| Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 107-134
|
| Subject: | Kundenwert | Customer value | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530867