Customer lifetime value : reshaping the way we manage to maximize profits
David Bejou; Timothy L. Keiningham; Lerzan Aksoy, eds.
| Alternative title: | Journal of relationship marketing |
|---|---|
| Year of publication: |
c 2006
|
| Other Persons: | Bejou, David (ed.) ; Keiningham, Timothy (contributor) ; Aksoy, Lerzan (contributor) |
| Publisher: |
Binghamton, NY [u.a.] : Best Business Books |
| Subject: | Kundenwert | Customer value | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | 144 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Co-publ. simultaneously as: Journal of relationship marketing, Vol. 5 (2006),2/3. - Includes bibliographical references and index. - Enth. 8 Beitr. |
| ISBN: | 0-7890-3435-2 ; 0-7890-3436-0 ; 978-0-7890-3435-9 ; 978-0-7890-3436-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003469119