Customer lifetime value : reshaping the way we manage to maximize profits
David Bejou ..., ed.
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Bejou, David (contributor) |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. Vol. 5, nr. 2/3
|
| Publisher: |
Binghamton, NY : Best Business Books |
| Subject: | Beziehungsmarketing | Kundenmanagement | Erfolgsfaktor |
| Extent: | 138 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925840