Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Ala' Omar Dandis, Mohammad Al Haj Eid, Denis Griffin, Robin Robin and Arnt Kyawt Ni
| Year of publication: |
2023
|
|---|---|
| Authors: | Dandis, Ala' Omar ; Al Haj Eid, Mohammad Badi’ ; Griffin, Denis ; Robin, Robin ; Ni, Arnt Kyawt |
| Subject: | Customer satisfaction | Service quality | Brand experiences | Customer commitment | Customer lifetime value | Relational benefits and trust | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Vertrauen | Confidence | Gastronomie | Restaurant industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-08-2022-0248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458533