Customer loyalty : a refined conceptualization, measurement, and model
Brian L. Bourdeau, J. Joseph Cronin, Clay M. Voorhees
| Year of publication: |
2024
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|---|---|
| Authors: | Bourdeau, Brian L. ; Joseph Cronin, J. ; Voorhees, Clay M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104020, p. 1-11
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| Subject: | Attitudes | Behavioral intentions | Variety seeking | Advocacy (WOM) | Loyalty | Loyalty phases | Share-of-wallet | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123230