Customer loyalty and its determinants in a banking services environment
Year of publication: |
2009
|
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Authors: | Filip, Alina ; Anghel, Laurentiu-Dan |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 11.2009, 26, p. 288-297
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Bankmarketing | Bank marketing |
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