Customer loyalty : how to earn it, how to keep it
Jill Griffin
| Year of publication: |
c2002 ; New and rev. ed
|
|---|---|
| Authors: | Griffin, Jill |
| Publisher: |
San Francisco : Jossey-Bass |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 252 S 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-7879-6388-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001669592