Customer loyalty : how to earn it, how to keep it
Jill Griffin
| Year of publication: |
2002 ; New and rev. ed.
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|---|---|
| Authors: | Griffin, Jill |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Verbraucherzufriedenheit | Kundenbetreuung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 252 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: New York : Lexington, 1995 |
| ISBN: | 0-7879-6388-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004772864