Customer loyalty in entertainment venues: The reality TV genre

Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer loyalty in service contexts through investigation of the $750 billion U.S. entertainment industry. Findings from the entertainment industry should generalize to several other important service areas including spectator sports, Internet and social networking sites.