Customer loyalty in the banking sector : a meta-analytic study
Rafaela Nascimento Buhler, Fernando De Oliveira Santini, Wagner Junior Ladeira, Tareq Rasul, Marcelo Gattermann Perin and Satish Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Buhler, Rafaela Nascimento ; Santini, Fernando de Oliveira ; Ladeira, Wagner Junior ; Rasul, Tareq Faizur ; Perin, Marcelo Gattermann ; Kumar, Satish |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 3, p. 513-535
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| Subject: | Loyalty | Banking sector | Meta-analysis | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Bank | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Privatkundengeschäft | Personal banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-08-2023-0484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014525400