Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
Year of publication: |
2013
|
---|---|
Authors: | Toufaily, Elissar ; Ricard, Line ; Perrien, Jean |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 9, p. 1436-1447
|
Publisher: |
Elsevier |
Subject: | Online loyalty | Online retention | Customer loyalty | Descriptive meta-analysis |
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