Customer loyalty to content-based Web sites: the case of an online health-care service
| Year of publication: |
2004
|
|---|---|
| Authors: | Gummerus, Johanna ; Liljander, Veronica ; Pura, Minna ; van Riel, Allard |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 18.2004, 2-3, p. 175-186
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