Customer migration patterns : evidence from a North American retailer
Tanya Mark, Katherine N. Lemon, and Mark Vandenbosch
| Year of publication: |
2014
|
|---|---|
| Authors: | Mark, Tanya ; Lemon, Katherine N. ; Vandenbosch, Mark B. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 3, p. 251-269
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Längsschnittanalyse | Longitudinal analysis | Einzelhandel | Retail trade | Nordamerika | North America | 2001-2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010392228