Customer motives and benefits for participating in online co-creation activities
Constantinides, Efthymios; Leonine A. Brünink; Carlota Lorenzo-Romero
| Year of publication: |
2015
|
|---|---|
| Authors: | Efthymios, Constantinides, ; Brünink, Leonine A. ; Lorenzo-Romero, Carlota |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 1, p. 21-48
|
| Subject: | innovation | co-creation | customer empowerment | social media | uses and gratification framework | online marketing | e-commerce | Social Web | Social web | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387766