Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Hakseung Shin and Richard R. Perdue
| Year of publication: |
2022
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| Authors: | Shin, Hakseung ; Perdue, Richard R. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 5, p. 1088-1104
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| Subject: | customer engagement behaviors | engagement motivational drivers | nontransactional value | online hotel brand community | value beneficiary | value cocreation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Hotellerie | Hotel industry | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Markenführung | Brand management | Motivation | Online-Marketing | Internet marketing | Markenimage | Brand image | Betriebliche Wertschöpfung | Value creation | Virales Marketing | Viral marketing | Soziale Werte | Social values | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211024752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258957