Customer online feedback with an identity versus no identity : the influence on review comments
Dan Jin, Robin B. DiPietro, Nicholas M. Watanabe
| Year of publication: |
2022
|
|---|---|
| Authors: | Jin, Dan ; DiPietro, Robin B. ; Watanabe, Nicholas M. |
| Subject: | online reviews | self-verification | social capital | social ties | Sozialkapital | Social capital | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020988889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800231