Customer orientation : a dimension of a strong university brand?
Riina Koris
| Year of publication: |
2010
|
|---|---|
| Authors: | Koris, Riina |
| Published in: |
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance. - Aachen : Shaker, ISBN 978-3-8322-9078-8. - 2010, p. 123-129
|
| Subject: | Wirtschaftshochschule | Economics department | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980870