Customer orientation and e-WOM in the hotel sector
José L. González-Porras, José L. Ruiz-Alba, Javier Morales-Mediano
| Year of publication: |
2021
|
|---|---|
| Authors: | González-Porras, José L. ; Ruiz-Alba, José L. ; Morales, Javier |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 3, p. 302-326
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| Subject: | customer orientation | service employees | front-line employees | electronic word of mouth | e-WOM | hotel sector | highly relational services | HRS | attitude | extra-role performance | customisation | family business | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Familienunternehmen | Family business | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople | Tourismusberufe | Tourism employees | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.115428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598992