Customer orientation and performance in small firms : examining the moderating influence of risk-taking, innovativeness, and opportunity focus
by Beverly K. Brockman, Michael A. Jones, and Richard C. Becherer
| Year of publication: |
2012
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|---|---|
| Authors: | Brockman, Beverly K. ; Jones, Michael A. ; Becherer, Richard C. |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 50.2012, 3, p. 429-446
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| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574370