Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk‐Taking, Innovativeness, and Opportunity Focus
| Year of publication: |
2012
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| Authors: | Brockman, Beverly K. ; Jones, Michael A. ; Becherer, Richard C. |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 50.2012, 3, p. 429-447
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