Customer orientation as a multidimensional construct : evidence from the Russian markets
Maria M. Smirnova, Vera A. Rebiazina, Johanna Frösén
| Year of publication: |
May 2018
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|---|---|
| Authors: | Smirnova, Maria ; Rebiazina, Vera A. ; Frösén, Johanna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 457-467
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| Subject: | Customer orientation | Customer-centric strategy | Customer service delivery | Business performance | Emerging markets | Russia | Russland | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Unternehmenserfolg | Firm performance | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855374