Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Year of publication: |
2023
|
---|---|
Authors: | Dah, Helen M. ; Blomme, Robert J. ; Kil, Arie ; Honyenuga, Ben Q. |
Published in: |
Advances in hospitality and leisure. - Bingley : Emerald, ISSN 1745-3550, ZDB-ID 2401784-X. - Vol. 18.2023, p. 113-135
|
Subject: | Customer orientation | customer satisfaction | financial performance | Ghana | hotel | mediating | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Dienstleistungsqualität | Service quality |
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