Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Helen M. Dah, Robert J. Blomme, Arie Kil and Ben Q. Honyenuga
| Year of publication: |
2023
|
|---|---|
| Authors: | Dah, Helen M. ; Blomme, Robert J. ; Kil, Arie ; Honyenuga, Ben Q. |
| Subject: | Customer orientation | customer satisfaction | financial performance | Ghana | hotel | mediating | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/S1745-354220220000018007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014247590