Customer orientation dissimilarity, sales unit identification, and customer-directed extra-role behaviors: Understanding the contingency role of coworker support
| Year of publication: |
2012
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|---|---|
| Authors: | Menguc, Bulent ; Boichuk, Jeffrey P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 9, p. 1357-1364
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