Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset
Taiwen Feng; Linyan Sun; Chunyan Zhu; Amrik S. Sohal
| Year of publication: |
2012
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|---|---|
| Authors: | Feng, Taiwen ; Sun, Linyan ; Zhu, Chunyan ; Sohal, Amrik S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 929-939
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| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Terminplanung | Time scheduling | Unternehmensnetzwerk | Business network | IT-Infrastruktur | IT infrastructure | Wettbewerbsvorteil | Competitive advantage | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009656738