Customer orientation in emerging markets : concepts and empirical tests
Alexander G. Rozhkov, Maria M. Smirnova, and Vera A. Rebiazina
| Year of publication: |
2015
|
|---|---|
| Authors: | Rozhkov, Alexander G. ; Smirnova, Maria ; Rebiazina, Vera A. |
| Published in: |
Emerging markets and the future of the BRIC nations. - Cheltenham , UK : Edward Elgar Publishing, ISBN 1-78347-975-2. - 2015, p. 170-189
|
| Subject: | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011391641