Customer orientation in higher education : differing customer definitions and limited customer knowledge
by Günter Silberer and Julia Wandt
| Year of publication: |
2005
|
|---|---|
| Authors: | Silberer, Günter ; Wandt, Julia |
| Publisher: |
Göttingen : Inst. für Marketing und Handel |
| Subject: | Hochschule | Higher education institution | Beziehungsmarketing | Relationship marketing | Kunden | Customers | Definition | Nonprofit-Marketing | Nonprofit marketing | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 18 Bl |
|---|---|
| Series: | Beiträge zur Marketingwissenschaft : Arbeitspapiere. - Göttingen : Inst. f. Marketing u. Handel Georg-August-Univ., ZDB-ID 2246383-5. - Vol. 53 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 15 - 16 |
| ISBN: | 3-934914-53-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002928519