Customer orientation structure for Internet-based business-to-business platform firms
Anindita Chakravarty, Alok Kumar, & Rajdeep Grewal
| Year of publication: |
2014
|
|---|---|
| Authors: | Chakravarty, Anindita ; Kumar, Alok ; Grewal, Rajdeep |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 1-23
|
| Subject: | customer relationship marketing | business-to-business marketing | customer orientation | electronic markets | survey | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Internet | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010419910