Customer-oriented benefit segmentation : an integrated approach
Mohammad Hasan Aghdaie, Parham Fami Tafreshi and Majid Behzadian
| Year of publication: |
2014
|
|---|---|
| Authors: | Aghdaie, Mohammad Hasan ; Tafreshi, Parham Fami ; Behzadian, Majid |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 8.2014, 2, p. 168-189
|
| Subject: | market segmentation | benefit segmentation | two-stage clustering | Ward's method | K-means clustering | conjoint analysis | Deelphi mthod | laptop market | Iran | Marktsegmentierung | Market segmentation | Conjoint-Analyse | Conjoint analysis | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Regionales Cluster | Regional cluster | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400546