Customer-oriented product development process in B2B industry

Veli-Matti Suominen; Juha Kytölä; Marja Naaranoja

Year of publication:	2015
Authors:	Suominen, Veli-Matti ; Kytölä, Juha ; Naaranoja, Marja
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 1, p. 47-66
Subject:	open innovation \| customer-oriented \| product development process \| business to business \| B2B \| B2B industry \| marketing innovation \| stage gate process \| time to market \| qualitative analysis \| product introduction \| concurrent marketing \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Produktentwicklung \| New product development \| Innovation \| Innovationsmanagement \| Innovation management \| Industrie \| Manufacturing industries \| Beziehungsmarketing \| Relationship marketing \| Prozessmanagement \| Business process management \| Produktmanagement \| Product management \| Kundenintegration \| Customer integration

Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011309219