Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Daniel D. Prior, Joona Keränen, Sami Koskela
| Year of publication: |
2019
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|---|---|
| Authors: | Prior, Daniel D. ; Keränen, Joona ; Koskela, Sami |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 131-147
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| Subject: | Abductive analysis | Knowledge-intensive business | Network | Resource | Risk | Solutions | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Wissensintensives Unternehmen | Knowledge-intensive industry | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128008