Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust
Esther Ling-Yee Li, Ben Shaw-Ching Liu, and Sherriff T. K. Luk
| Year of publication: |
2017
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|---|---|
| Authors: | Li, Esther Ling-Yee ; Liu, Ben S. C. ; Luk, Sherriff T. K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 5, p. 322-341
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| Subject: | Co-creation | co-delivery | co-design | customer participation | service context | trust in brand | trust in frontline personnel | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1343886 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779490