Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Sara Quach, Wei Shao, Mitchell Ross and Park Thaichon
| Year of publication: |
2021
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| Authors: | Quach, Sara ; Shao, Wei ; Ross, Mitchell ; Thaichon, Park |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 132-141
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| Subject: | Brand attitude | Co-created value | Customer engagement | Customer experience | Customer participation | Privacy | Purchase engagement | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Virales Marketing | Viral marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668420