Customer participation in retailer service offerings : a proposed typology of practices
| Year of publication: |
2011-07
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|---|---|
| Authors: | Bonnemaizon, Audrey ; Cadenat, Sandrine ; Renaudin, Valérie ; Benoît-Moreau, Florence |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Customer participation | co-creation | expected role | intrinsic motivations | resources |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | D12 - Consumer Economics: Empirical Analysis |
| Source: |
Persistent link: https://www.econbiz.de/10010707029