Customer participation in services : domain, scope, and boundaries
Beibei Dong, K. Sivakumar
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Dong, Beibei ; Sivakumar, K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 944-965
|
| Subject: | Customer participation | Mandatory participation | Replaceable participation | Voluntary participation | Cocreation | Coproduction | Customer engagement | Customer innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Partizipation | Participation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0524-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779550