Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Christoph Fuchs and Adamantios Diamantopoulos
| Year of publication: |
2012
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|---|---|
| Authors: | Fuchs, Christoph ; Diamantopoulos, Adamantios |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 229-244
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| Subject: | Zielgruppe | Target group | Nischenstrategie | Niche marketing strategy | Produktentwicklung | New product development | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504623