Customer perceived values and consumer decisions : an explanatory model
Philip Y. K. Cheng
| Year of publication: |
2014
|
|---|---|
| Authors: | Cheng, Philip Y. K. |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 1-12
|
| Subject: | Markenimage | Brand image | Kundenwert | Customer value | Kaufmotiv | Consumer motivation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378760