Customer perception of corporate social responsibility and its impact on customer engagement : critical significance of corporate reputation
Zahoor Ahmad Parray, Junaid Iqbal and Rashid Mushtaq
| Year of publication: |
2024
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|---|---|
| Authors: | Parray, Zahoor Ahmad ; Iqbal, Junaid ; Mushtaq, Rashid |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 4, p. 592-606
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| Subject: | Corporate reputation | Corporate social responsibility | Customer engagement | Social exchange theory | Stakeholders theory | Corporate Social Responsibility | Firmenimage | Stakeholder | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-05-2023-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272558