Customer Perception on Visual Elements of Packaging and Labeling Practices : In Case of the Packed Spring Water in Gondar, Ethiopia

A good package can properly communicate a product for better comprehension. Design and marketing personnel expose product contents through such visual elements as word, graphics, color, trade mark, shape, size, and texture, so that people can more easily find and comprehend them. Since packaging is the most immediate stimulus for shoppers and people are usually selective to varied visual elements as well, the researchers want to focus by taking packed spring water in Gondar city with the objectives with specific traits at the standpoint of understandability of package design, Identification of visual elements of packaging design and the knowledge gained through labeling. Research has been carried out with mixed approach, descriptive research with convenience sampling technique and data collection through questionnaires distributed to 150 determined size of respondents; but in receipt of 130, the analysis was accomplished. This paper elaborates the interesting conclusions on customers' feeling on packaging dimension and consumer dimension and as a whole customer perception on packaging. Recommendations for customers and companies are established with dexterous ideology backed by inferences