Customer perceptions of the banking system through customer relationship management in Pakistan
Tansif Ur Rehman, Syed Adeel Ali Bukhari, Ghulam Dastgir, Mehmood Ahmed Usmani
| Year of publication: |
2022
|
|---|---|
| Authors: | Rehman, Tansif ur ; Bukhari, Syed Adeel Ali ; Dastgir, Ghulam ; Usmani, Mehmood Ahmed |
| Published in: |
Navigating the new normal of business with enhanced human resources management strategies. - Hershey, PA : IGI, ISBN 978-1-7998-8451-4. - 2022, p. 145-168
|
| Subject: | Finanzsystem | Financial system | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Pakistan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-8451-4.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163130