Customer portfolio analysis: Crisp classification versus fuzzy classification – Based on the supermarket industry
| Year of publication: |
2012
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|---|---|
| Authors: | Hiziroglu, Abdulkadir ; Patwa, Jeeyan ; Talwar, Vishal |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 2 (28.6.), p. 67-84
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