Customer Portfolio Development: Modeling Destination Adopters, Inactives, and Rejecters
| Year of publication: |
1997
|
|---|---|
| Authors: | Court, Birgit ; Lupton, Robert A. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 36.1997, 1, p. 35-43
|