Customer positivity and participation in services: an empirical test in a health care context
| Year of publication: |
2013
|
|---|---|
| Authors: | Gallan, Andrew S. ; Jarvis, Cheryl Burke ; Brown, Stephen W. ; Bitner, Mary Jo |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 3, p. 338-356
|