Customer preference oriented product design using AHP-modified TOPSIS approach
Sanjay R. Gangurde; Milind M. Akarte
| Year of publication: |
2013
|
|---|---|
| Authors: | Gangurde, Sanjay R. ; Akarte, Milind M. |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 20.2013, 4, p. 549-564
|
| Subject: | Product design | Decision making | Customer requirements | Mobile technology | Product design evaluation | Multi Attribute Decision Making | Analytical hierarchy process | Modified TOPSIS | Mobile selection | Produktgestaltung | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Mobilkommunikation | Mobile communications | Entscheidung | Decision | Theorie | Theory | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769569