Customer preferences versus managerial decision-making in open innovation communities : the case of Starbucks
María del Rocío Martínez-Torres, F. Rodriguez-Piñero and Sergio L. Toral
| Year of publication: |
November 2015
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|---|---|
| Authors: | Martínez-Torres, María del Rocío ; Rodriguez-Piñero, F. ; Toral, Sergio L. |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 27.2015, 10, p. 1226-1238
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| Subject: | open innovation | innovation policies | customer communities | collective intelligence | decision-making | Innovationsmanagement | Innovation management | Open Innovation | Open innovation | Social Web | Social web | Entscheidung | Decision | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2015.1061121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411898