Customer prioritization in higher education : targeting "right" students for long-term profitability
L. Jean Harrison-Walker
| Year of publication: |
2010
|
|---|---|
| Authors: | Harrison-Walker, L. Jean |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 20.2010, 2, p. 191-208
|
| Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859429