Customer proactive training vs customer reactive training in retail store settings : effects on script proficiency, customer satisfaction, and sales volume
Lionel Nicod, Sylvie Llosa, David Bowen
| Year of publication: |
2020
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|---|---|
| Authors: | Nicod, Lionel ; Llosa, Sylvie ; Bowen, David E. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
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| Subject: | Coproduction | Customer education | Proactive training | Reactive training | Script | Kundenzufriedenheit | Customer satisfaction | Betriebliches Bildungsmanagement | Employer-provided training | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Berufsbildung | Vocational training | Verkaufspersonal | Salespeople | Weiterbildung | Further training |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268798